Sales promotion portfolio Research Paper Example | Topics and Well Written Essays - 2500 words

Sales advance portfolio - Research Paper physical exertionCurrently there be around 700 restaurants of Pizza hutch in UK with more than 154 stores of Pizza chanty owned by the franchisees (PizzaHut, 2011). The sales promotion helps the organization to change the perception of the customers towards their buying decision by offering them contrary incentives, which they are able to get eventually. This is the reason why Pizza Hut uses different sales promotion techniques because the company understands the signifi evictce of sampling and making a product trial during the marketing campaigns. The sales promotion strategies help Pizza Hut to increase its market share because these promotions entice the customers to batter their brand loyalty towards Pizza Hut. An opposite advantage that Pizza Hut gets with these promotional tools is the immediate result, which other IMC tools are not able to produce for the company (Pride et al., 2006). Sales Promotion Sales promotion can be defin ed as the activities which are planned by the organizations in gild to improve the property of the products or services and build a positive military capability of the customers towards their products or services (Bose, 2004). ... Since sales promotion influence the behavior of the customers, therefore Pizza Hut can analyze this theory in order to understand and change the behavior of the customers towards the deals and offers it is offering to the customers (Bose, 2004). Tools of Sales Promotion In order to understand the dynamics of sales promotional tools, it is important for the organizations to understand that these tools are different from other marketing and promotional methods, because these tools show precise advantages for encouraging the customers to buy the product or services (Sagar, 1998). As compared to the sales promotions tools, other promotional techniques are used to attract the customers with help of an event or a program and they are not always designed for the direct purchase. Some of the most commonly used sales promotion tools are Discounts and Coupons Free Samples Direct Mail Rebates Demonstrations Exhibits Point of Purchase Display Money Back Offers Mystery Rewards mark Magnets and Pen Contests Gifts (Sagar, 1998) Promotional Strategies Used by Pizza Hut UK Pizza Hut uses different promotional tools for the increase share in the market, increase frequent buying, increase volume of sales and convince the customers for buying the product. The promotional mix of Pizza Hut consists of Personal Selling, Advertising and Sales Promotion. Since Pizza Hut uses Pull Strategy to fulfill its global objective, therefore many promotional tools are needed to put through this strategy successfully. The Healthy Eating campaign is used to increase the awareness level of the customers, change their attitude towards pizza, motivate them to get involved in the product, and reduce risk for the product.